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Systems + content agency · India, working worldwide

We build
systems, AI agents, CRMs, funnels
that run themselves.

CRMs, automation and content for brands that want growth without the busywork. Trusted with ₹110Cr+ ($13M+) in yearly ad budgets.

Live from our CRM

Activity live
  • awaiting events…
CRM builds AI lead engines Auto-publishing Performance marketing Paid ads Creative testing Content retainers Short-form production Creator programmes Positioning & pitch Strategic growth

What we do

Two engines. One growth system.

Systems find customers and run the busywork. Content gives them a reason to buy.

See packages & prices

Proof, not promises

Numbers we can put our name to.

Years in brand growth
8+
Client engagements, 10+ countries
400+
Annual marketing budgets managed ($13M+)
₹110Cr+
Average ROAS, 150+ campaigns
4.1x
CAC reduction
40%
Pitch win rate with founders
~65%

Recorded walkthrough

Inside the HookHouse CRM.

One all-in-one system runs this agency, in two flows: win clients and make content. We build the same for clients, and they own it.

Tools in one system
20
Simple flows
2
Platforms it writes for
9
Publish automatically
5
How we build it

HookHouse CRM · product walkthrough · client details anonymised

Paused
0:00 / 3:42
Transcript
  1. This is HookHouse. In just a few minutes, you'll see the all-in-one system that runs our content agency, and the exact system we build for our clients.
  2. Everything starts on Today. One calm screen with the first job of the day and live numbers.
  3. It doesn't just report, it decides. Eleven follow-ups are due, so that becomes the first job of the day.
  4. The whole agency runs as two flows. Win clients: find, pitch, reach out. Make content: ideas, create, review, publish.
  5. Step one, Find. The lead engine finds businesses, verifies their contacts, and scores every one from A to D.
  6. Open any lead, and the score explains itself: fit, opportunity, budget, reachability and demand, each backed by evidence.
  7. Then AI writes the brief: pain points, the pitch, three openers and a first email, grounded in the audit, never invented.
  8. Prospect Radar sits right beside it, where buying signals live, and audits any brand's website in a single click.
  9. Step two, Pitch. Twelve client-winning plays turn every gap into the exact message to send.
  10. Step three, Reach out. Approved drafts go out slowly and safely, and replies land right in the inbox.
  11. Every page carries a short guide: what the tool does, three steps, and a pro tip, so anyone on the team can pick it up in minutes.
  12. Content starts with Ideas. Hook Lab researches what's working in a niche right now, and returns a bank of hooks, grouped by angle.
  13. Create brings every generation tool together: AI creators, UGC videos, remakes of winning ads, the toolbox, and two brand new tools.
  14. First, Static Ads. Save a brand once: logo, colours, fonts and brief. Words and logos always stay exactly right.
  15. Tell it what the ad is for, and it chooses the layout and effects, then explains why, in plain words.
  16. Proof stays real, small photos are upscaled automatically, and one click exports every size, from square to story to Google.
  17. Got only a mock-up? Creative shots re-stage your product in fresh scenes, so the pack is never redrawn.
  18. Carousels work the same way. Every slide gets its own photo, light and colour, then exports as a numbered zip.
  19. Next, Reel Remixer. Add your own videos or photos and a hook, and it turns them into a finished reel.
  20. It reads every clip, then offers three scripts, each with its own mood, music and order, and an ending that loops, closes, or teases part two.
  21. Cuts land on the beat, with original music that needs no licence, captions in your chosen style, and a colour grade that fits the footage.
  22. Stabilisation adds gimbal-style smoothing, and the final render comes out silky smooth, at sixty frames a second.
  23. Review scores an ad on five attention principles before we spend anything, then writes three stronger versions.
  24. Publish writes once, then adapts the post natively for nine platforms, with AI captions and click tracking built in.
  25. Clients connect their own accounts through each platform's official sign-in. We never see a password, and every token stays encrypted.
  26. That's HookHouse: one calm, all-in-one system for clients and content. Want one built around your brand? Book a call with HookHouse.

Full-cycle handoff

From first brief to repeat work.

  1. 01

    Discover & diagnose

    Founder workshops uncover the real business problem.

  2. 02

    Position & pitch

    Clarify why the brand is worth choosing.

  3. 03

    Brief & produce

    Translate the angle into copy, websites, shoots and creative.

  4. 04

    Distribute & test

    Hooks, edits and formats meet real audience response.

  5. 05

    Optimise & scale

    Turn the winning direction into repeatable content and retainers.

  6. 06

    Close & retain

    75%+ of projects become retainers; pilots grow into full systems.

Two partners

One turns demand into direction. One turns direction into momentum.

Akriti Mistry

Akriti Mistry

Brand strategy · Creative direction · Business growth

Positioning, new business and retainer growth.

₹1Cr+
New business from 50+ mandates
~65%
Win rate from ~75 pitches
~50%
Pipeline self-sourced
75%+
Projects became retainers
See Akriti's brand work
Devanshu Mahato

Devanshu Mahato

Visual production · Performance marketing · Growth strategy

Content strategy, photography, video, short-form production, creator partnerships and performance distribution. Builds the HookHouse systems.

150+
Commercial shoots directed
4.1x
Average ROAS, 150+ campaigns
$13M+
Annual marketing budget managed
10+
Countries shot in, 8+ years
See Devanshu's portfolio

Real feedback

Voices from brands that scaled with us.

“We needed to strategically build our pipeline and funnel leading up to NYFW, and that’s where Akriti and the team really supported us. They helped us structure the strategy and the entire funnel around it, so we had a much clearer direction going into the campaign.”
Wajahat MirzaFounder, Suave Suede
“We needed a proper booking flow for our Haveli stay, and Akriti and her team helped us create that entire journey. From the website experience to how the bookings flow through, they helped us put everything together. And it’s something that has continued to work for us till now.”
Ambar VaidFounder, Khohar Haveli
“Our website requirements were quite complex, and we needed a proper strategy to make the entire experience flow gradually and make sense for the user. Akriti helped us structure that entire journey and bring everything together. It was really good work.”
AnshulHead, ISKCON Whitefield
“Being a fast-fashion brand, we constantly need support with our strategies and content. Things move really quickly for us. And that’s something I got from Akriti. She understood how fast we needed to move and gave us the strategic support we were looking for.”
Kritika JainFounder, KayJay
“Devanshu transformed our digital presence through a rare blend of creativity and analytical thinking. His work directly contributed to significant engagement growth.”
Inna M. FrancisBusiness Owner & Content Manager
“Devanshu doesn't just capture images — he captures the soul of a brand. His ability to translate creative vision into powerful visual storytelling is exceptional.”
Sheila EloModel at ZARA

Brands we've built and grown

  • Kapiva
  • GIVA
  • Pilgrim
  • Foxtale
  • XYXX
  • D'YOU
  • Royal Enfield
  • Zostel
  • ISKCON Whitefield
  • Cookie Cartel
  • Panda's Box
  • Zaitra
  • Nish Hair

Creative lab · before / after

From raw frame to ad that sells.

Drag across each one. Left: the untouched shoot frame. Right: the hook-first ad we built from it.

D'YOU Hustle serum: finished ad
D'YOU Hustle serum: raw shoot frame
Before · rawAfter · ad

D'YOU

Hustle serum

Pain-point hook for 9-to-9 workers

Dadaji Aloevera gel: finished ad
Dadaji Aloevera gel: raw shoot frame
Before · rawAfter · ad

Dadaji

Aloevera gel

Problem → relief, in two words

Cookie Cartel Cartel Familia box: finished ad
Cookie Cartel Cartel Familia box: raw shoot frame
Before · rawAfter · ad

Cookie Cartel

Cartel Familia box

Belonging + Shark Tank proof

Dadaji Herbal shampoo: finished ad
Dadaji Herbal shampoo: raw shoot frame
Before · rawAfter · ad

Dadaji

Herbal shampoo

Question hook, Ayurveda as the answer

Ready when you are

Turn your busiest workflow into a system that runs itself.

Free systems audit

₹0 · 30-minute call

  • 1Workflow map
  • 3Automations to build first
  • 48hFixed-price quote