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Systems

CRM & Automation

CRMs that find leads, publish posts, follow up, run themselves

One calm, all-in-one system for winning clients and making content: find leads, write the pitch, reach out, create, review and publish. We build it, you own it.

20
Tools in one system
2
Simple flows
9
Platforms it writes for
5
Publish automatically

Recorded on the live product

The full tour, in under four minutes.

A narrated walkthrough recorded on the HookHouse CRM in production. Prospect names and contacts are blurred or anonymised. Tap for sound.

HookHouse CRM · product walkthrough · client details anonymised

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Transcript
  1. This is HookHouse. In just a few minutes, you'll see the all-in-one system that runs our content agency, and the exact system we build for our clients.
  2. Everything starts on Today. One calm screen with the first job of the day and live numbers.
  3. It doesn't just report, it decides. Eleven follow-ups are due, so that becomes the first job of the day.
  4. The whole agency runs as two flows. Win clients: find, pitch, reach out. Make content: ideas, create, review, publish.
  5. Step one, Find. The lead engine finds businesses, verifies their contacts, and scores every one from A to D.
  6. Open any lead, and the score explains itself: fit, opportunity, budget, reachability and demand, each backed by evidence.
  7. Then AI writes the brief: pain points, the pitch, three openers and a first email, grounded in the audit, never invented.
  8. Prospect Radar sits right beside it, where buying signals live, and audits any brand's website in a single click.
  9. Step two, Pitch. Twelve client-winning plays turn every gap into the exact message to send.
  10. Step three, Reach out. Approved drafts go out slowly and safely, and replies land right in the inbox.
  11. Every page carries a short guide: what the tool does, three steps, and a pro tip, so anyone on the team can pick it up in minutes.
  12. Content starts with Ideas. Hook Lab researches what's working in a niche right now, and returns a bank of hooks, grouped by angle.
  13. Create brings every generation tool together: AI creators, UGC videos, remakes of winning ads, the toolbox, and two brand new tools.
  14. First, Static Ads. Save a brand once: logo, colours, fonts and brief. Words and logos always stay exactly right.
  15. Tell it what the ad is for, and it chooses the layout and effects, then explains why, in plain words.
  16. Proof stays real, small photos are upscaled automatically, and one click exports every size, from square to story to Google.
  17. Got only a mock-up? Creative shots re-stage your product in fresh scenes, so the pack is never redrawn.
  18. Carousels work the same way. Every slide gets its own photo, light and colour, then exports as a numbered zip.
  19. Next, Reel Remixer. Add your own videos or photos and a hook, and it turns them into a finished reel.
  20. It reads every clip, then offers three scripts, each with its own mood, music and order, and an ending that loops, closes, or teases part two.
  21. Cuts land on the beat, with original music that needs no licence, captions in your chosen style, and a colour grade that fits the footage.
  22. Stabilisation adds gimbal-style smoothing, and the final render comes out silky smooth, at sixty frames a second.
  23. Review scores an ad on five attention principles before we spend anything, then writes three stronger versions.
  24. Publish writes once, then adapts the post natively for nine platforms, with AI captions and click tracking built in.
  25. Clients connect their own accounts through each platform's official sign-in. We never see a password, and every token stays encrypted.
  26. That's HookHouse: one calm, all-in-one system for clients and content. Want one built around your brand? Book a call with HookHouse.

What's inside

Two flows. Twenty tools. One login.

No more jumping between apps. Every tool sits at the step where you need it, with a short guide on every page and a next-step card to keep the work moving.

Win clients

Find the right brands, pitch their exact gaps and reach out safely.

  1. 1

    Find

    Search a niche across up to 5 cities. Every website is audited, emails verified, the decision-maker found, and each lead scored A to D. Prospect Radar adds one-click searches where buying signals live, like the Meta Ad Library.

    • 22 gap signals
    • Verified emails
    • A–D scoring
  2. 2

    Pitch

    Each lead gets an AI brief grounded in its own audit: pain points, pitch, openers and a first email. Twelve proven playbooks turn each gap into the exact message to send.

    • AI briefs
    • 12 playbooks
  3. 3

    Reach out

    You approve every draft. Emails then go out slowly from your own Gmail at human times, with warm-up limits, and replies land in your inbox.

    • Your Gmail
    • Approval first
    • Warm-up pacing

Make content

From a researched hook to a published post, without leaving the system.

  1. 1

    Ideas

    Hook Lab researches what is working in a niche right now and returns a bank of hooks by angle. Scripts turns one brief into shoot-ready reels: shots, voice-over, caption and CTA.

    • Hook Lab
    • Scripts
  2. 2

    Create

    An AI video studio in one place: saved AI creators with one face and one voice, UGC videos, remakes of winning structures, and a toolbox for video, voice, lip-sync, music and cut-outs. Every paid button shows its price first. Static Ads builds on-brand ads and carousels from saved brand kits, and Reel Remixer cuts your own clips into a finished reel, without paid credits.

    • Static Ads
    • Reel Remixer
    • UGC Creator
    • Characters
    • Replicate
    • Toolbox
  3. 3

    Review

    Ad Doctor scores an ad on five attention principles before you spend, then writes three stronger versions. Every asset lands in one Library.

    • Ad Doctor
    • Library
  4. 4

    Publish

    Write once and AI adapts the post natively for 9 platforms, with live previews, CTAs and click tracking. Scheduled posts auto-publish to Facebook, Instagram, Threads, LinkedIn and Discord, and every run is logged.

    • Composer
    • Calendar
    • Per-platform log

Today

Opens on the one job to do first, live numbers and both flows, so nobody has to ask what's next.

Client accounts

Clients connect through each platform's official sign-in. Passwords never touch the system, and tokens are encrypted.

Files

Google Drive folders for clients, invoices, assets and contracts, with preview and upload inside the CRM.

Vault

Admin-only encrypted storage for invoices and bank documents, re-locked every 15 minutes, with a full audit log.

Team access

Invite people by email as members. They work leads, drafts, studio and social, while admin controls stay with you.

Built-in guides

Every page has a “How this works” panel and a next-step card, so a new teammate is useful on day one.

A smart investment

Stop renting five tools. Own one system.

The usual setup is a separate subscription for each job, billed per person, forever. Here is what those jobs cost on their own, and where each one lives in HookHouse.

The jobPopular toolIts list priceIn HookHouse
CRM & pipelineHubSpot Sales Hub ProAbout $90–100 per seat / monthLeads, tiers, statuses, follow-ups
Lead data & outreachApollo.ioAbout $49–119 per seat / monthLead engine, verified emails, Outreach
Lead researchClayFrom about $167 / monthWebsite audits, Prospect Radar, AI briefs
Social publishingSprout SocialAbout $79–199+ per seat / monthComposer, Calendar, connected accounts
AI video & UGCCredit-based video toolsPriced per credit or videoStudio, with every price shown before you press

Rounded public list prices as reported in November 2026; vendors change them, so check their sites. Tool names belong to their owners. Those suites can still be the better fit for very large teams or deep enterprise reporting.

One system, not five subscriptions

A three-person team on HubSpot Sales Pro, Apollo Pro and Sprout Standard pays about $1,100 a month: over ₹11 lakh a year, every year, and it rises with each hire. Custom builds start from ₹1,49,999.

Running costs stay visible

Usage is shown clearly, and every paid action shows its price before you press.

It grows with you

New tools plug into the same flows, so a new need means a new feature rather than another subscription and another login.

A reliable partner

Built by people who depend on it daily.

We run on it ourselves

HookHouse runs on this CRM every day. Problems reach us before they reach you.

You work with the builders

No account managers. The two partners who build and run the work answer directly.

Every step is on record

Changes are tested live before they reach you, with guides and training included.

Secure by design

Private workspaces, encrypted connections, an admin-only vault and audit logs. AI drafts, and people approve before anything is sent.

Open status

A public status page checks the CRM, its database and our websites live.

See live status

60 days of support

Custom CRM builds include docs, training and 60 days of support after launch.

Made for you

Comfortable from day one, whoever you are.

Businesses

Leads, follow-ups, content and client files in one place, with roles so each person sees only what they should.

Entrepreneurs

Open it and it tells you the one job to do first. Built-in guides mean no training course and no extra hire.

Creators

Research a hook, write the script, keep one consistent AI creator and publish everywhere from one screen.

Agencies

Clients connect their own accounts. Post as them, keep their files in order and report per platform.

What comes with it

  • You own your data and accounts
  • No per-seat licence to us
  • Invite your team without paying per head
  • One login for clients and content
  • Written guides for your whole team
  • Direct line to the two partners

For your business

What we build for you.

Scoped after a free systems audit. Your data and accounts stay yours.

01

Lead engines

Search, audit, score and brief prospects in your niche, then reach out from your own Gmail.

02

Content & publishing

Hooks, scripts, AI video, static ads, reels and one composer for every platform, scheduled and retried, with per-platform reporting.

03

Client portals

Clients connect their own accounts and files; you post and report on their behalf, securely.

04

Ops & finance vaults

Invoices, contracts and statements, encrypted, admin-only and fully audited.

Systems in the wild

Conversion nearly doubled when the system was rebuilt.

XYXX: a conversion-first website and fabric-story ads. 1.4% → 2.6% conversion, mobile load from 4.8 s to 1.9 s.

XYXX campaign

1.4→2.6%

Conversion rate

4.8→1.9s

Mobile load time

Menswear

XYXX. Site conversion nearly doubled, from 1.4% to 2.6%

Ready when you are

Let your next hire be a system.

Free systems audit

₹0 · 30-minute call

  • 1Workflow map
  • 3Automations to build first
  • 48hFixed-price quote