Growth
Systems & Business Growth
New ways to sell, win pitches, lower CAC, move price
We don't just make more ads. We find new ways to sell the same product: new positioning, new angles and a testing system that keeps finding winners.
Diagnosis
Your product isn't the problem.
Creative fatigue doesn't always mean you need more content. Sometimes you need a different idea.
- Hook engagement
- 2–5x
- Ad fatigue
- Lower
- Conversions
- More
Our entry offer
Creative Testing Sprint
₹10,0005 business days
One product. Three new ways to sell it. Start with one sprint; scale with production or a retainer.
Start a sprint- 1Creative audit
- 3Concepts
- 6Hooks
- 3Finished ads
- 3Copy variations
- 1Testing plan
Who it's for
- You already have content
- You already run paid social
- Your creative feels repetitive
- Your product is worth selling
- You're ready to test
Two partners, one loop
Akriti finds the angle. Devanshu produces and tests it.
01 · Akriti
Sell & retain
~65% win rate, 75%+ retainers.
02 · Akriti
Audit → build angles
+57% nightly rate from a new angle.
03 · Devanshu
Write hooks → produce
150+ shoots, platform-native.
04 · Devanshu
Test → learn → iterate
4.1x ROAS, −40% CAC.
Positioning that moves price
A ~65% win rate selling to founders.
Founders buy outcomes, not deliverables. We start with the business problem, price around outcomes and turn every close into a creative brief.
- New business from 50+ mandates
- ₹1Cr+
- Win rate from ~75 pitches
- ~65%
- Pipeline self-sourced
- ~50%
- Projects became retainers
- 75%+
Shark Tank India
₹3.25Cr+
Raised on national TV across 3 brands and 3 deals.
- Rosada · 3-shark deal, ₹1.25 Cr from Aman Gupta, Namita Thapar and Ritesh Agarwal. Later sold through Hamleys in 12 locations.
- Cookie Cartel · 3-shark deal, about ₹80 lakh for 12%.
- Panda's Box · ₹1.2 Cr with Aman Gupta and Namita Thapar; ₹1.5 Cr monthly run rate.
Performance results
Every number on record.
Paid, organic and conversion results from campaigns we ran: ROAS, CAC, CPA, CTR and conversion, exactly as reported.
- GIVA
4.6x
ROAS through the festive gifting peak
CAC −32% · CTR 1.2→2.1%
- Kapiva
3.8x
ROAS on hero SKUs
CAC −28% · +45% new customers
- XYXX
2.6%
Conversion, up from 1.4%
3.9x launch ROAS · AOV +18%
- Pilgrim
−35%
Cost per purchase with UGC
CTR 1.9% vs 1.1% studio
- Foxtale
+48%
CTR from a new creative system
CPC −27% · 120+ assets
- Panda's Box
3.6x
ROAS on demo-led ads
CPA −25% · ₹1.2Cr Shark Tank deal
- Cookie Cartel
−30%
CPA after the episode aired
2.3% ad CTR · 3-shark deal
- Zaitra
30x
Organic growth, ₹0 on ads
2K → 60K followers · ~₹45L GMV/mo
- Zostel
2.6x
Reach
Social content system
- Bawa Jewellers
+70%
DM enquiries
Followers up 3x
- Put Simply
4.1%
Engagement, up from 1.2%
+18K followers
- Khohar Haveli
+57%
Nightly rate
30% direct bookings · #1 in category
Creative lab · before / after
Raw frame in. Scroll-stopping ad out.
Each ad starts as an untouched shoot frame. Drag to compare: the angle, the hook and the edit are what change the numbers.
D'YOU
Hustle serum
Pain-point hook for 9-to-9 workers
Dadaji
Aloevera gel
Problem → relief, in two words
Cookie Cartel
Cartel Familia box
Belonging + Shark Tank proof
Dadaji
Herbal shampoo
Question hook, Ayurveda as the answer
Growth case studies
Same products. New ways to sell them.
+57%
Nightly rate
~₹4L
Extra booking revenue a month
Luxury heritage stay
Khohar Haveli. 57% higher nightly rate, #1 in its StayVista category
3.8x
ROAS on hero SKUs
−28%
CAC
Health & wellness
Kapiva. 45% more new customers on hero SKUs, at 28% lower CAC
4.6x
ROAS, festive window
−32%
CAC vs pre-campaign
Jewellery
GIVA. 4.6x ROAS through the festive gifting peak
3
Sharks: Anupam Mittal, Kanika Tekriwal, Vineeta Singh
~₹80L
For 12%
Desserts · Shark Tank India S5
Cookie Cartel. From self-funded bakery to a 3-shark deal
₹1.2Cr
From Aman Gupta and Namita Thapar
₹1.5Cr
Monthly run rate
Early learning · Shark Tank India
Panda's Box. ₹1.2 Cr Shark Tank deal and a ₹1.5 Cr monthly run rate
“We needed to strategically build our pipeline and funnel leading up to NYFW, and that’s where Akriti and the team really supported us. They helped us structure the strategy and the entire funnel around it, so we had a much clearer direction going into the campaign.”
Wajahat MirzaFounder, Suave Suede“We needed a proper booking flow for our Haveli stay, and Akriti and her team helped us create that entire journey. From the website experience to how the bookings flow through, they helped us put everything together. And it’s something that has continued to work for us till now.”
Ambar VaidFounder, Khohar Haveli“Our website requirements were quite complex, and we needed a proper strategy to make the entire experience flow gradually and make sense for the user. Akriti helped us structure that entire journey and bring everything together. It was really good work.”
AnshulHead, ISKCON WhitefieldFree systems audit
₹0 · 30-minute call
- 1Workflow map
- 3Automations to build first
- 48hFixed-price quote