Work
Proof, not promises, in numbers, on record
Positioning, websites, shoots and performance. Selected work across fashion, hospitality, beauty, food and D2C, with the numbers exactly as they happened.
Content · Sustainable fashion · Ethnic wear
2K to 60K followers and ~₹45L monthly GMV with ₹0 ad spend
The brief · Grow a saree label without burning money on ads.
What we did · Ran saree shoots, set the content strategy, managed social media and consulted on growth.
Growth · Luxury heritage stay
57% higher nightly rate, #1 in its StayVista category
The brief · Fill weekdays and charge what the property is worth.
What we did · Shot the property including drone, built a website with a direct booking flow and managed social media.
Growth · Health & wellness
45% more new customers on hero SKUs, at 28% lower CAC
The brief · Grow first-time buyers on hero products profitably.
What we did · Wrote problem-to-solution angles for each SKU, built testimonial-led and ingredient-explainer creatives, tested offers and bundles, and set up audience structures by intent.
Growth · Jewellery
4.6x ROAS through the festive gifting peak
The brief · Scale new-customer acquisition through Diwali and Raksha Bandhan without CAC rising.
What we did · Built gifting-led angles, wrote hook-first reels and statics, and refreshed creatives weekly across the full Meta funnel.
Content · Beauty & haircare · UGC
UGC ads beat studio ads at 35% lower cost per purchase
The brief · Authentic creator content that converts, at volume.
What we did · Sourced and scripted creators, built a hook library, filmed routine and before/after formats, and cut every UGC video into 3 ad lengths.
Content · Skincare
48% higher CTR from a new creative system
The brief · Fresh creative for a fast-moving skincare range.
What we did · Shot product and texture content, made ingredient-story statics, produced short-form video ads and ran structured variant tests.
Systems · Menswear
Site conversion nearly doubled, from 1.4% to 2.6%
The brief · A conversion-first website, and ads that sell comfort and fabric.
What we did · Rebuilt the website and UX (mobile first, size guide, bundles), made fabric-story ads and produced launch campaign assets.
Growth · Desserts · Shark Tank India S5
From self-funded bakery to a 3-shark deal
The brief · Build a brand, and a pitch the sharks would back.
What we did · Created the brand identity and story, wrote the pitch narrative and deck, and made 'cravings-first' product ad creatives.
Growth · Early learning · Shark Tank India
₹1.2 Cr Shark Tank deal and a ₹1.5 Cr monthly run rate
The brief · Explain screen-free learning toys to parents in 3 seconds.
What we did · Wrote parent-first ad angles ('swap screen time for story time'), made product demo creatives and built the Shark Tank pitch.
Content · Fashion label
45 creators, 2.1M reach, 2.4x more traffic from Instagram
The brief · Build demand for a designer label beyond marketplaces.
What we did · Ran influencer seeding and paid collaborations, shot campaigns and managed social media.
Content · Fashion retail · Europe
Devanshu's portfolio
Brought a European retailer's in-store energy to its social feed
The brief · Make a physical fashion store feel alive online.
What we did · Directed and shot lifestyle and apparel campaigns: street editorial, portraits and short-form, part of 150+ commercial shoots directed across the run.
Content · Ayurvedic wellness · E-commerce
Devanshu's portfolio
A full product catalogue reshot and restyled for e-commerce
The brief · Rebuild a wellness brand's catalogue so it sells online.
What we did · Art-directed and reshot the full range (hair oils, shampoos, gels, toothpaste, supplements) with props and colour stories per product, then turned the frames into ad creatives.
Content · Hospitality & travel · 10+ countries
Devanshu's portfolio
Aerial and ground packages for stays across international travel hubs
What we did · Visual direction and property showcases for Airbnbs, hotels, stays and luxury resorts, capturing architectural depth and the guest experience to drive direct booking interest.
Content · Fashion & bridal
From Instagram to Netflix: +30K followers in 2.5 months
What we did · Ran consulting and campaign shoots; the brand was featured on Netflix's Pitch to Get Rich.
Performance results
4.6x
ROAS through the festive gifting peak
CAC −32% · CTR 1.2→2.1%
3.8x
ROAS on hero SKUs
CAC −28% · +45% new customers
2.6%
Conversion, up from 1.4%
3.9x launch ROAS · AOV +18%
−35%
Cost per purchase with UGC
CTR 1.9% vs 1.1% studio
+48%
CTR from a new creative system
CPC −27% · 120+ assets
3.6x
ROAS on demo-led ads
CPA −25% · ₹1.2Cr Shark Tank deal
−30%
CPA after the episode aired
2.3% ad CTR · 3-shark deal
30x
Organic growth, ₹0 on ads
2K → 60K followers · ~₹45L GMV/mo
2.6x
Reach
Social content system
+70%
DM enquiries
Followers up 3x
4.1%
Engagement, up from 1.2%
+18K followers
+57%
Nightly rate
30% direct bookings · #1 in category
Client collaborations
Free systems audit
₹0 · 30-minute call